SOME COMMON QUESTIONS AND ANSWERS ABOUT PROMOTIONAL ADVERTISING
Q Why is Promotional Advertising so effective?
A All advertising depends upon the customer being ready, willing and able to respond to an ad. Trying to
have your advertising reach your customer at the exact moment he or she is ready, willing and able is close
to impossible. Promotional Advertising remains until the customer is ready, willing and able to respond. All
other advertising is lost if it does not hit at the perfect time.
Q Do I have to spend a lot to be sure my advertising will work?
A Properly designed Promotional Advertising is an investment in your business, not an expense. To be
sure your return on that investment is a good one, it is not necessary to invest large budgets. Programs are
developed that will fit your budget, and can be expanded as your business increases. Unlike all other media
that requires additional expense to repeat your message, Promotional Advertising will repeat your message
for as long as the promotional item is in use - sometimes for years.
Q How do I know what Promotional item to use?
A Many times, the Promotional item that will carry your message is the last thing to be decided upon. We
will assist you in all aspects of developing an effective advertising plan, including product selection.
Q How long does it take to distribute the promotional items?
A Distribution of your Promotional Advertising materials is a critical part of a complete program. A lot will
depend on the objective you have for the advertising you are doing. Some distribution takes place in a
single day or even a few hours. At other times, a distribution plan might run a few weeks or could involve a
continuous year-round program. For the most effective advertising we will include a distribution plan as part
of the complete program we help you develop.
Q How do I know if Promotional Advertising products is right for my business?
A While Promotional Advertising is more of a universal media than any other, there are always exceptions.
We will honestly evaluate your specific needs and make recommendations. If Promotional Products are not
for your business, we will tell you so - up front.
CHECK OUT THE FACTS...
No waste-you can target only your best customers or potential customers.
Lowest Cost per ad impression made (CPM).
Longest repeat exposure period of any media.
Accepted with thanks from your customers.
Will increase customer traffic.
Will keep your telephone number in front of your customers better than the
yellow pages, without exposing them to your competitors, and at a lower cost.
